We’re very excited to announce that the latest version of KnickerPicker.com is now live! We have added some great new features including: Online shopping, HD Video, full screen and a new plus size model.
It’s been nearly 2 years since Scenestealer created the world’s first online dressing room at KnickerPicker.com- but what an amazing 2 years it’s been.
KnickerPicker has created a real buzz in the fashion industry: it was named Marie Claire’s favourite website in 2008, it is linked to by more than 35,000 websites, blogs and forums around the world, and it currently receives over 10,000 unique visitors a day, and an average of 500,000 visitors per month.
Last year we re-vamped the website with over 300 products and 2 extra models. We also added in some neat features- like the jog tool for sports bras.
Now we’re ready and raring to go for a whole new look. We’ve drawn up the final designs and the build is now well underway. There will be a few surprises and some more cool features..but we wouldn’t want to give too much away.
So watch this space for more info- or leave your comments below to let us know what features you’d like to see on KnickerPicker.com.
That’s correct ladies and gents. From tomorrow you will be able to download your very own version of KnickerPicker from the Iphone app store. The KnickerPicker app enables you to use our virtual dressing room anywhere you like. KnickerPicking on the move!
Elfie Clementine Gleeson joined the Scenestealer Team on the 13th of July at 8.48am. New Daddy Dan is wearing a constant smile and keeps pulling out his Iphone to show us new pictures. For Legal reasons we can’t have Elfie on payroll for another 16/18 years but we already think she’s a budding video producer.
Here at Scenestealer we’re always telling you how good Viral video is for SEO. However, Viral video isn’t the only tactic you should employ.
Its quite simple: blogging is great for your SEO and your search engine visibility. Starting a blog updates your website with fresh content, attracts links and improves your search results. Lets use my blog on Sophie Reade as an example.
Last Friday I told you that Sophie Reade from Big Brother (or Dogface as she’s now known) stars as “Action Amy” in Fun2Play. Well that blog has produced some pretty amazing results.
If I take a look at the Scenestealer Google Analytics report, I can see that traffic to the Scenestealer website increased eight-fold over the weekend.
The traffic source: People doing Google searches for Sophie Reade on Fun2Play. For example there were 56 visits from people searching for “Action Amy”, 53 visits from people searching for “Sophie Reade” and 24 visits from people searching for “Zoo today girls” (If you remember Fun2Play is also on Zoo Today where you can play with the embedded girls).
And that’s just the tip of the iceberg, there were also hundreds of visits from people searching for various combinations of “Action Amy”, “Fun2Play“, “Sophie Reade”, “Sophie Reade Video” and “Fun2Play girls”.
Of course, the Sophie Reade blog is slightly unusual because she is starring in Big Brother and there are lots of people searching for pictures and information about her. However, if you think about it, all you need to do is blog about relevant news and information that relates to your industry and you’re away.
For example, because Scenestealer is a digital media company that specialises in interactive video, we regularly comment on Viral Videos, (like Compare the Meerkat) digital ad campaigns (Alien Vs Predator) and video trends (Embedded video). We make these blogs relevant by linking in Scenestealer services and why we think its great for you.
And there we go, I’ve just done it again. I’ve blogged about something relevant and interesting and managed to tell you about Scenestealer in the process. Job done.
Etail is to grow by 13.3% in 2009, despite overall retail growth falling by 0.6%, according to a report by Verdict Research.
According to the article on NMA, the research predicts etail spending will reach £20.9bn by the end of 2009, driven by the continued increase in the number of Internet shoppers and higher expenditure per head.
Consumers are feeling increasingly comfortable with buying goods online and are happy to minimise their time and hassle spent thinking about it.
However, I have to say that I still feel like some UK retailers are lagging behind when it comes to their web services. More often than not, high street retailers (who use a combination of clicks and bricks) value their bricks customers over their clicks customers. Products online are not updated as often and the websites are slow and difficult to navigate.
This seems crazy to me! Why would you not make the most of your online customers? They cost you much less per sale (think of how much it costs to run a shop- rent, staff, electricity etc) and you can offer them a much wider selection of products without having to think about space and arranging products on the shop floor.
I referenced a study back in April that said that US retailers were increasingly using online video to sell products. Video is a great way for users to try before they buy; they can see how the product works and work out whether it’s suitable for their needs.
If you think about it, its not just Knickers that benefit from a bit of online video. You could show off any product online from shoes to cars or even hotels. Imagine being able to take a virtual tour of your hotel before you got there. Or being able to watch an online demonstration of how to put together the wardrobe you purchased at the furniture store. Definitely better than the paper instructions that you usually get.
Add this to the fact that online video is great for SEO and the advantages of making your video embeddable and you have to wonder why everyone doesn’t have a bit of video on their website.
Online video is definitely the way forwards for etailers- so don’t get left behind!
Virgin is celebrating 25 years in business this year by launching a new advertising campaign. The advert is a nostalgic look back at 1984 with brick-like mobile phones, yuppies, a Rubik’s Cube, the Wimpy burger chain and headlines about the miners’ strike.
The TV ad was created by ad agency RKCR ahead of Virgin’s 25th birthday in June. It shows a glamorous red-suited cabin crew and the pilot walking through a dreary and colourless airport.
Representing the first Virgin Atlantic crew on the inaugural flight to New York in 1984, they walk past 1980s icons to the soundtrack of Frankie Goes to Hollywood classic Relax.
What a fantastic ad! Bouncy, cheerful and pretty daring. A pastiche of all things 80’s.
Virgin are following up this campaign with the soft launch of Vtravelled on 28th February. Vtravelled will be a community site which allows visitors to organise and share their travel plans with friends and family. The public roll out will follow in June.
Vtravelled will certainly be filling a gap in the market- organising you travel plans and finding travel content isn’t always easy. Personally I find it frustrating having to look through multiple websites to filter out the information that I need.
Virgin Atlantic is targeting the site at people who take holidays more than three times a year, with a focus on the UK and US audiences. It will include Trip Pods where individuals can put together their travel plans and then invite friends to the area, share photos, notes and chat.
So far Virgin’s 25th birthday looks pretty cool to me…